Abstract
Speeches that advocated “institutional”; norms were compared with speeches that did not, in conditions where male and female speakers were varied. Female speakers were more successful when they took a noninstitutional position, and male speakers were more successful when they took an institutional position. “Masculinity”; and “Femininity”; were not significant factors in any of the effects.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have