Abstract
In their review of venture creation process research, Davidsson and Gruenhagen (2021) identified two distinct types of process research: process as a journey through qualitative changes in content and process as a directional and temporal journey toward a goal. We revisit their findings with more robust methodology and find that these two are indeed distinct, ideal types that capture two centers of gravity in process-oriented research on venture creation. We enrich the picture of these two types of process research and develop ideas for how future research can address their respective weaknesses.
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