Abstract
Previous research by Riskind and Wilson (1982) found that competitiveness in men was associated with perceptions of enhanced interpersonal attractiveness. This research used a single, global definition of competitiveness. The present study extended this earlier research by using two types of competitiveness, goal and interpersonal competitiveness, and by examining the perceived interpersonal attractiveness of competitive women as well as men. It was found that these two types of competitiveness generally have opposite effects. Goal competitiveness, in which one desires to attain a goal and to do one's best, was primarily perceived as enhancing interpersonal attractiveness. By contrast, interpersonal competitiveness, in which one desires to do better than others and to win over other people, showed fewer effects, but was primarily perceived as detracting from interpersonal attractiveness.
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