Abstract

ABSTRACT The article explores how the ideology of Putin’s regime is configured depending on the purposes for which it is used. It examines how the Kremlin’s attempt to mobilize the nation through ideology after the full-scale invasion of Ukraine aligns with its broader strategies of utilizing ideology. To understand variations in the Kremlin’s discourse, the study contrasts two conceptual configurations: patriotic statism (state as the ultimate value, requiring citizens to make sacrifices) and welfare statism (state as a means to provide people’s well-being). This framework enables us to analyze how different configurations of Putin’s ideology are employed in various political genres. The analysis reveals that while the genres of ideological proclamation, ideological indoctrination, and declarative justification are dominated by patriotic statism, welfare statism proves essential for the genre of mobilizing invocation. When Putin aims to mobilize the nation, the promises of welfare appear more reliable than mere rhetoric of patriotic self-sacrifice.

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