Abstract

Trust relationships play an important role in social network large group decision making (SN-LGDM). Extant studies overlook the self-adjustment stage of decision makers (DMs) and the binding force of subgroup on preference adjustment in consensus reaching process (CRP). This article proposes a new two-stage CRP for SN-LGDM considering self-adjustment and binding force of subgroup. A new trust propagation approach is presented based on individual trust level. An improved grey clustering algorithm is devised based on the fusion of preference similarity and trust relationship. The preference stability and the awareness of big picture are defined to determine the weights of DMs. The subgroup size, cohesion and influence are integrated to determine the weights of subgroups comprehensively. For the new two-stage CRP, the first stage is self-adjustment stage. DMs may proactively choose to adjust the preference or update the trust relationship according to the degree of matching between the trust relationship and preference difference. In the second stage, four scenarios are identified and the corresponding adjustment strategies are given considering the intention of DM to modify and the binding force of subgroup, which makes the consensus more consistent with reality. A battery supplier selection case is offered to illustrate the proposed method.

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