Abstract

BackgroundMidwives' support of breastfeeding in maternity wards has been proven to provide an impact on women's breastfeeding experiences. In previous studies women describe professional support unfavourably, with an emphasis on time pressures, lack of availability or guidance, promotion of unhelpful practices, and conflicting advice. Thus, the present study aims to investigate women's experiences and reflections of receiving breastfeeding support and midwives' experiences and reflections of giving breastfeeding support.MethodsThis study was carried out in a county in southwestern Sweden during 2003-2004. A qualitative method, content analysis, was chosen for the study. The data came from interviews with women as well as interviews with midwives who were experienced in breastfeeding support.ResultsThe women's and midwives' experiences and reflections of receiving and giving breastfeeding support were conceptualized as one main theme: "Individualized breastfeeding support increases confidence and satisfaction." This theme contained three categories: "The unique woman," "The sensitive confirming process," and "Consistency of ongoing support." In order to feel confident in their new motherhood role, the women wanted more confirmation as unique individuals and as breastfeeding women; they wanted to be listened to; and they wanted more time, understanding, and follow-up from health professionals. In contrast, the midwives described themselves as encouraging and confirming of the women's needs.ConclusionsIf health care professionals responded to the woman's unique needs, the woman felt that the breastfeeding support was good and was based on her as an individual, otherwise a feeling of uncertainty emerged. The midwives, however, expressed that they gave the women individual support, but they also expressed that the support came from different points of view, because the midwives interpreted women's signals differently.

Highlights

  • Midwives’ support of breastfeeding in maternity wards has been proven to provide an impact on women’s breastfeeding experiences

  • Adopted by all WHO member states, the Global Strategy on Infant and Young Child Feeding provides a basis for protection, promotion, and support of breastfeeding, which is a public health priority [1]

  • A Cochrane review of the associations between the support provided by health care professionals and the duration of breastfeeding showed that additional professional support was

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Summary

Introduction

Midwives’ support of breastfeeding in maternity wards has been proven to provide an impact on women’s breastfeeding experiences. In previous studies women describe professional support unfavourably, with an emphasis on time pressures, lack of availability or guidance, promotion of unhelpful practices, and conflicting advice. Low rates and early cessation of breastfeeding have important adverse health and social implications for women, children, the community, and the environment. These factors result in greater expenditure on national health care provision; and increased inequalities in health [2]. Women describe professional support unfavourably, with an emphasis on time pressures, lack of availability or guidance, promotion of unhelpful practices, and conflicting advice [6]. In an earlier study in Sweden, it was shown that early discharge from hospital negatively influenced the duration of exclusive breastfeeding [8]. The Global Strategy on Infant and Young Child Feeding points out the necessity for health care professionals to have evidence-based knowledge and skills in breastfeeding [1]

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