Abstract
With the rapid development of internet, the question comes up as to who plays a stronger role in the creation of the public policy agenda: Internet media or the traditional media? This study takes the case of PM 2.5 information exposure as an example to explore how internet media and traditional media work together to promote the formation of public policy. By selecting samples of internet media, traditional media and policy agenda, and by way of the empirical analysis, we came to the conclusion that Internet media and the traditional media have the same agenda setting function; these two parties have their own advantages and influence each other and promote the establishment of the policy agenda together. This study supplements the theory of agenda setting.
Highlights
With the rapid development of internet, the question comes up as to who plays a stronger role in the creation of the public policy agenda: Internet media or the traditional media? This study takes the case of PM 2.5 information exposure as an example to explore how internet media and traditional media work together to promote the formation of public policy
This study examines how online media and traditional media promote the creation of policy agendas and analyze their respective roles
The core issue of this study is: In the process of promoting the creation of the public policy agenda, whether the traditional media or the online media are playing a role in the creation of the public policy agenda? Who is more powerful in the end? What kind of interactive relationship exists between the two? From the perspective of correlation analysis and causal analysis, both of them are independent and jointly promote the formation of public policies
Summary
With the rapid development of internet, the question comes up as to who plays a stronger role in the creation of the public policy agenda: Internet media or the traditional media? This study takes the case of PM 2.5 information exposure as an example to explore how internet media and traditional media work together to promote the formation of public policy. With the rapid development of internet, the question comes up as to who plays a stronger role in the creation of the public policy agenda: Internet media or the traditional media? In the process of promoting the creation of the public policy agenda, the role of online media is stronger or weaker. This is the core issue of this article. More and more online media and traditional media have joined forces to promote the creation of public policy agendas. In the fourth quarter of 2011, the domestic media reported a total of 168,100 articles on the topic of “PM 2.5 Including Air Quality Standards” [3].
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