Abstract
This research combines corporate sustainability performance and sustainable business model concepts to improve the corporate sustainability of organizations. The main objective of this article is to propose and apply a tool to identify sustainable innovation opportunities through a structured brainstorming process while providing a systemic business perspective and a strong multi-stakeholder orientation. The present qualitative research was carried out in two phases. The first phase consisted of a critical analysis of literature that enabled the proposition of the Two-Lenses Model (2LM) for sustainability innovation. The corporate sustainability performance lens encompasses strategic drivers, business processes, capabilities, stakeholders’ satisfaction and contributions. The sustainable business models lens considers value proposition, value creation and delivery system and value capture and sharing. The second phase consists of applying the 2LM in two industrial cases. The results show that the proposed model has the potential to trigger the identification of opportunities through two mechanisms: misalignments between performance dimensions and gaps in stakeholder satisfaction. Further research opportunities lie on deepening into these findings and investigating the implementation process for the identified innovation opportunities.
Highlights
Multiple approaches on sustainability and sustainable development exist without a common ground [1,2,3,4]
Included in the 2030 Agenda for Sustainable Development, 17 goals and 169 targets point to priorities for peace and prosperity for people and the planet, and in the future [5]
This study aims to bridge Corporate Sustainability Performance (CSP) and sustainable business models (SBMs) foundations to propose and apply a tool to support identifying sustainable innovation opportunities
Summary
Included in the 2030 Agenda for Sustainable Development, 17 goals and 169 targets point to priorities for peace and prosperity for people and the planet, and in the future [5]. These objectives focus mainly on creating social and environmental value, being very useful in directing, for example, public policies to create sustainable cities and communities [6]. The creation of social and environmental value is hampered by the need to act in a market context, characterized by strong economic and financial pressures [7] Despite this complex environment, there is evidence of interest from companies in acting and implementing corporate sustainability policies try to overcome this challenge
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