TWO KEYS IN INTERCULTURAL COMMUNICATION: TOURISM AND PUBLIC RELATIONS

Abstract

TWO KEYS IN INTERCULTURAL COMMUNICATION: TOURISM AND PUBLIC RELATIONS * Abstract Due to the increased social mobility communication and transportation facilities in the world has accelerated compared to previous years, and a new period has begun that more people and cultures have faced to face in more intense ways. These developments in the world has been effective in the emergence of a multicultural character and people begun to have more desire to get to know other cultures. The multicultural nature of society, local, national and international level have engaged in efforts to promote their cultures . In this process importance of public relations has increased because of the development and promotion of tourism. As a result cultural recognition, public relations and more functions related to these issues have been used in tourism industry . Tourism and public relations mutually support and enrich the cultural mediators and both play important roles in intercultural communication which they have become the two bridges. With the expansion and the categorization of tourism industry, a strong competition in the international arena has started. With this regard, reaching (contacting) customers has had a vital role to provide information. Thus, need for public relations practices emerged as cultural mediators which have been providing transitivity. In this article; tourism and public relations impact on the development of intercultural communication and cultural global perspective will be put out. * Bu makale V. European Conference on Social and Behavioral Sciences Baltic Institute of Humanities, September 11-14, 2014, St Petersburg, Russia’da bildiri olarak sunulmustur. Bildiri makale olarak hazirlanirken Yrd. Doc. Dr. M. Erhan Sumak katki saglamistir.