Abstract
Promoting the deep integration of informationization and industrialization is an inevitable choice for the transformation and upgrading of traditional industries. Based on information technology and based on smart manufacturing, Hong Ling Group actively develops MTM business targeting high-end consumer groups, achieves deep integration of the two industries, and en-hances the company’s core competitiveness and brand influence. This article combines the current trend of deep integration, using case studies, analyzing the MTM business model of the Hong Ling Group, and exploring its innovations in business models, technologies, production, and operations, and bringing new opportunities to the Chinese textile and apparel industry and other industries. Industrial roads, promote the integration of the two deep integration, refine the theoretical value and reference significance.
Highlights
China is already the world’s largest producer of clothing, but there are still many problems in China’s garment industry
This article combines the current trend of deep integration, using case studies, analyzing the MTM business model of the Hong Ling Group, and exploring its innovations in business models, technologies, production, and operations, and bringing new opportunities to the Chinese textile and apparel industry and other industries
Through its strong supply chain integration capabilities, it took the lead in implementing the MTM model for personalized clothing customization, pioneering C2M, transforming the traditional textile and garment industry into a “high inventory model with pre-production and post-sales”
Summary
China is already the world’s largest producer of clothing, but there are still many problems in China’s garment industry. The most typical manifestations are: the growth mode of the Chinese garment industry is still extensive, independent innovation, lack of independent research and development design capabilities; production methods, management mechanisms and The industrial chain integration capability is not yet adapted to the new characteristics and requirements of the industry under the background of economic globalization and consump-. The Hong Ling Group is a textile and apparel company that has practiced “integration of the two industries” earlier and is a classic enterprise of intelligent manufacturing in China. Through its strong supply chain integration capabilities, it took the lead in implementing the MTM model for personalized clothing customization, pioneering C2M (that is, the consumer-driven factory automating transactions), transforming the traditional textile and garment industry into a “high inventory model with pre-production and post-sales”. For the Internet information era, the “zero-stock mode of first-to-interest-production” realizes the use of large-scale industrial production to meet individualized demands and has emerged a new road of digital technology and clothing integration
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