Abstract

Using the highly anticipated release of the film version of The Hunger series as a case study, this study explores online fan community practices that employ the technological affordances of Twitter. We examine roleplaying practices that extend the Hunger Games story for roleplayers and fans. We conducted a discourse analysis examining the practices of active roleplayers, who interact with thousands of other fans and fellow players to continue their experience of the story, and engage in what we term Twitter play. Our findings illustrate how roleplayers are able to use Twitter to expand their experience of media and story. By examining roleplayers' use of Twitter affordances, we find that these performers not only exhibit deep knowledge of their characters and the narrative, but also of Twitter, demonstrated by expanding the uses of the service's affordances to playfully connect the story with popular culture and current events.

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