Abstract
Meta is a new parent company of Facebook, Instagram, WhatsApp, and more as the tech giant tried to move on from its scandal-plagued social network to its metaverse vision. Meta-trended on Twitter as users worldwide tweeted their opinions about the rebrand. The rebranding of Meta has become a popular topic of debate. Social media users, companies, and investors desire to be a part of the next big thing. In this study, lexicon-based polarity detection automatically classifies data as positive, negative, and neutral. This study will investigate the main sentiments towards Meta and the topic social media users discussed Meta. In this study, 2997 tweets from the 9th to the 10th of November 2021 were scraped from Twitter using RapidMiner. The findings showed that 36% had a positive sentiment, 29% had a negative sentiment, and 35% were neutral about the Mete rebranding announcement. In addition, the topics often tweeted include NFT and stock, reaction, Metaverse, partnership, AR and VR, and policy. This study can help the Meta understand the people's multi-faceted views towards the Meta rebranding.
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