Abstract
This study is based on an interdisciplinary collaboration between scientists from natural and social sciences to create scientific knowledge about how Twitter is valuable to understand the social impact of hydrometeorological events. The capacity of citizens’ reaction through Twitter to environmental issues is widely analyzed in the current scientific literature. Previous scientific works, for example, investigated the role of social media in preventing natural disasters. This study gives scientific evidence on the existence of diversity in the intentionality of Twitters’ messages related to hydrometeorological events. The methodological design is formed by four experiments implemented in different moments of a temporal axis. The social impact on social media methodology (SISM) is implemented as social media analytics. From the findings obtained, it can be observed that there are different forms of intentionality in Twitter’s messages related to hydrometeorological events depending on the contextual circumstances and on the characteristics of Twitter’s users’ profiles (including the geolocation when this information is available). This content is relevant for future works addressed to define social media communication strategies that can promote specific reactions in vulnerable groups in front the climate change.
Highlights
Climate change is a challenge that humanity is facing today
This study is based on an interdisciplinary collaboration between scientists from natural and social sciences concerned by the need to know more about how citizens react through social media in front of hazardous hydrometeorological events that are or can be related to climate change
Natural and social scientists have joined their efforts and previous scientific knowledge to provide an overall understanding of how citizens and governmental and nongovernmental organizations in current societies react through Twitter in front of hazardous hydrometeorological events, which can be connected to climate change
Summary
Climate change is a challenge that humanity is facing today It affects economies, societies and people worldwide and requires further knowledge to define proper actions to stop it and make sustainable development possible. The way citizens (individually or as part of an organization or an institution) react and act in front of hydrometeorological hazards [1] events through social media gives relevant information about how climate change is being understood by citizenship and how it can be faced or prevented. This is a crucial issue to address global social development successfully
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