Abstract
Privacy concern vary from one to another. Sensitive information related to finance and health are most of the concern. The vast spread of using social media/ micro-blogging platforms, i.e. Twitter, as a desirable channel of online communication, has changed the peoples' understanding of what is private communication and whether they should or should not be concerned about their privacy. This paper examines the relationship between the level of privacy concern of Twitter users and their gender, experience on Twitter, type of their Twitter account and type of their username. A survey in the form of a questionnaire has been conducted in Saudi Arabia. The research compares privacy concern from the perspective of male and female, old and new Twitter users, private and public account holders and nickname and real name username holders. Determining the Chi square and using T-test and ANOVA, this research shows that the individual’s privacy concerns are affected by the Twitter users’ profile; gender, number of the years on Twitter, the type of Twitter account and username.
Highlights
Twitter has become globally the tenth highest social networks site SNS with more than 336 million users, in 2018 [1]
This research has studied the effect of four factors on the level of privacy concern whilst active on Twitter which are gender, type of Twitter account, type of username on Twitter and reading Twitter privacy policy
With regards on the effect of type of Twitter account, it has been found in this research, that in one hand, that there is a small to moderate effect of having a public Twitter account on considering home address, phone number and credit card number as a personal information, and on the other hand, there is a small to moderate effect of having a private Twitter account privacy concern while disabling others to retweet or favourite their tweet, and disabling the automated followers
Summary
Twitter has become globally the tenth highest social networks site SNS with more than 336 million users, in 2018 [1]. Saudi Arabia has become the fourth most Twitter users country with more than 13 million users (4% of the world Twitter account) which form 75% of the internet users in the country [1]. This promoting of Twitter as a social media and their effect on their user lifestyle comes with a question of how Twitter users consider privacy while they are actively engaged in this social media. This research studies the effect of Twitter users’ profile, i.e. gender, number of years on Twitter, type of Twitter account and type of username on Twitter users’ level of privacy concern while they are active on Twitter.
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