Abstract
Sports journalists’ use of Twitter to cover live events raises questions related to institutional practices, the increased “branding” of journalists, and the work patterns and work products of journalists on a game day. College football was used as the sample sport for the researchers to analyze 2,600 tweets sent by 51 print-focused journalists covering 11 college football games on 1 Saturday. Provi ding contextual insight, the researchers interviewed 10 of the subject journalists to discern how they use Twitter for game-day coverage. Results indicate a more opinion-based use of Twitter during live reporting, shifts in reporting and writing routines, and widely varied opinions about social media’s effects on sports journalism.
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