Abstract

This paper focuses on measuring social capital in an online space - Twitter. Social networks of men and women are analyzed to see how users from each gender developed social capital on Twitter. The author introduces 'attention' as a critical measurement of social capital on Twitter. In addition, the clustering coefficient has been used as a tool to measure 'closure and trust.' To measure the development of social capital, the author uses the Social Network Analysis approach to examine a directed network of 4,628 Twitter users from Pakistan. The study found that women received more attention and had more significant bridging social capital and more 'close' communities on Twitter. Men had bigger communities as their ego networks were larger than women's. The study provides essential insights to development practitioners on the use of the digital sphere as a tool to enhance women's participation in public dialog and build their social capital.

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