Twitter analysis algorithms for Intelligence Circulation System

Abstract

The convergence of broadcasting and broadband communications network technologies has attracted increasing attention as a means to enrich the television viewing experience of viewers. Toward this end, this study proposes the `Intelligence Circulation System (ICS)', which provides several services, by using newly developed algorithms for analysing Twitter messages. Twitter users often post messages about on-air TV programmes. ICS obtains viewer responses from tweets without requiring any new infrastructure or changes in users' habits or behaviours, and it generates and provides several outputs to heterogeneous devices based on the analysis results. The algorithms--designed by considering the characteristics of Twitter messages about TV programmes--use auxiliary programme information, similarity between messages, and time series of messages. An evaluation of our algorithms using Twitter messages about all programme genres for a month showed that the accuracy of topic extraction was 85 % for an emphasis on quality (with 56 % of messages processed) and 65 % for an emphasis on quantity (with 95 % of messages processed). The accuracy of message sentimental classification was 66 %. We also describe social recommendation services using the analysis result. We have created a Social TV site for a large-scale field trial, and we have analysed users' behaviours by comparing four types of social recommendation services on it. The experimental result shows that active and passive communication users had different needs with regard to the recommendations. ICS can generate recommendations for satisfying the needs of both user types by using the analysis result of Twitter messages.