Twin transition in practice

Abstract

This article in the journal “Gruppe. Interaktion. Organisation (GIO)” addresses the twin transition—the simultaneous transition to a more sustainable and digitalized society—in organizations and asks how using digital technologies can promote employee green behavior (EGB). Since EGB in an intra-organizational context is often based on psychological ownership (PO) and perceived organizational support for the environment (POSE), we argue that using digital technologies can promote EGB indirectly via fostering PO and POSE. In this respect, we identify the essential features that digital technologies must possess to advance the two mediating constructs introduced and argue that the relation between digital technologies, PO, and POSE is moderated by technology acceptance. As a result, we provide a theory-based framework on the link between EGB and digital technologies, identify key characteristics digital technologies should possess to (indirectly) promote EGB, and derive practical recommendations for organizations and decision-makers to improve organizational sustainability and promote the twin transition in practice.