Abstract
Donald Trump’s Twitter activity is among the most controversial elements of his political rise. Reactions by journalists and politicians have been overwhelmingly negative, yet Trump has undeniably revolutionized the use of Twitter in presidential elections and the presidency. This chapter examines Trump’s use of Twitter by analyzing every one of Trump’s tweets for when, what, and how Trump tweeted as a candidate and president elect. Negative and emphatic tweets were most prevalent and most popular. Trump’s “successful” Twitter approach raises many questions about his presidency and the future of presidential campaigns. This is just the beginning of what is poised to become a rapidly growing area of scholarly focus in campaigns and elections.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
