Tweeting and Retweeting: Gender Discrepancies in Discursive Political Engagement and Influence on Twitter

Abstract

ABSTRACT Two studies were conducted to examine gender differences in the discursive political engagement on Twitter. Study 1 analysed about 5.6 million English tweets regarding nine political issues and one non-political issue. It found that, compared with men’s tweets, a higher proportion of women’s tweets are retweets, and that the majority of women’s retweets originate from men. The results may indicate that women have arelatively lower level of political efficacy and/or sense a higher level of environmental risk than men when participating in political discussions on Twitter. They may also indicate that men have a more significant influence than women on Twitter. Study 2 collected 225 survey responses from the adults in the U.S. via Qualtrics’s online panel. The results partly support the findings of study 1, showing that on average, women have a lower level of perceived political efficacy than men, which affects the likelihood of their political expression along with a feeling of communal support.