Tviplomatija – nauja šiuolaikinės viešosios diplomatijos forma?

Abstract

The internet and social media opened new ways of conducting public diplomacy activities. Twiplomacy entered as a storm to foreign policy and public diplomacy domain, and became one of the most debated concepts among practitioners and researchers. The most significant questions arising are: What does it mean for a foreign policy and public diplomacy activities? How does it change our understanding of public diplomacy? And what are the main characteristics which describe new reality of the foreign policy and public diplomacy? The article explores transformations of public diplomacy and its activities in a changing information-communication environment, the ways in which foreign policy practitioners try to adapt themselves to the new networked and network-making public diplomacy domain. The findings suggest that there is a need for a new approach of public diplomacy; diplomats should adapt their communication activities in accordance with the new information and communication tools of public diplomacy.