Abstract
This work is a reflection on the convergence of media and also examines the current change of analog to digital systems, and seek to understand the transformations that have begun to dawn with the rollout of digital interactive TV. In this scenario, the digital culture and the recent generation that has reference to that reality are analyzed. The object of study is the TV Vanguarda – affiliate of Rede Globo in Vale do Paraiba, interior of Sao Paulo. The paper presents proposals for the broadcasting television to make the necessary adjustments in the digital age and also discusses on the future production of content in TV (and on its website), as viewers of the XXI Century want to interact.
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