Abstract
The public debate over television and its impact on children is heating up. Two highly visible skirmishes of 1978 are the investigation into television advertising to children by the Federal Trade Commission (FTC) and the trial in California of a bizarre rape claimed to have been perpetrated in imitation of a crime which appeared on a television drama. The FTC has scheduled nile-making hearings in the fall of 1978 to consider whether television advertising to young children is inherently "unfair and deceptive" and whether restrictions should be placed specifically on the advertising to children of sugared products. Entering into these deliberations will be research and anecdotal evidence and authoritative opinions about the developmental capacity of children to make discerning judgments regarding advertising; the relation between sugar intake and dental caries and obesity; and the potentially disruptive effects of TV commercials on family life.
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