Abstract
Cable has all but disappeared from contemporary media studies. Media scholars have chosen to focus on the specific ways viewers access content on multiple platforms, to the exclusion of the study of the logistics by which that content is produced and delivered to those devices. In this essay, I read the deployment of Cloud-digital video recorder (DVR) systems and the distribution program TV Everywhere. By focusing on the spatial politics involved in programming distribution, I argue that media studies missed a critical series of technological, legal, and economic developments. The study of the ways in which institutions have understood distribution returns cable to center stage offering insights into the production and distribution of television that are lost in new media.
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