TV corporativa no Brasil: caracterização, conceituação e produção de sentido

Abstract

Studies the characterization, conceptualization and recent historical recovery of Business TV in Brazil, aiming to understand this vehicle as a producer of meanings and an integral part of organizational communication, under the critical perspective of the paradigm of sensation proposed by the German philosopher Christoph Turcke. The reflections arising from the study point to the development of Business TV as result of an increasing demand for sensations in the context of hypercapitalism. At this stage, every organization turns into a potentially sender of audiovisual shocks, in order to capture the attention and emotionally mobilize its audience, that in the present case consists mainly by employees of large private companies. The research here carried out has an exploratory profile and was based on literature review, document analysis and interviews with major companies and audiovisual producers.