Abstract
Menstruation is an absolute natural-normal biological process of adolescents though it is unfortunately accompanied with different taboos in the society of Bangladesh. A significant number of adolescent girls have considerable lacuna of knowledge on menstruation as well as menstrual hygiene management. Thus, the aim of the study is to know how the issue of menstruation is presented on TV advertisement and what roles TV advertisements play in shaping the knowledge, attitude, and practice of girls and their parents on menstruation and menstruation hygiene management. Both content analysis and questionnaire survey have been used to present the realities of the role of TV advertisement in menstrual hygiene management process in Bangladesh. At present, about 70 percent girls are inspired to use sanitary napkin watching TV advertisement. TV advertisements play vital role to break the shackle of menstrual taboo and also provide essential information about menstruation as well as menstrual hygiene management.
Highlights
Menstruation is a major part of life for every woman
TV advertisements play vital role to break the shackle of menstrual taboo and provide essential information about menstruation as well as menstrual hygiene management
To know what roles TV advertisements play in shaping the knowledge, attitude and practices of adolescent girls on menstruation and menstruation hygiene management process
Summary
Menstruation is a major part of life for every woman. It is very much natural-normal biological process and experienced possibly by all adolescent girls and women (Golub, 1992; Koff, Rierdan, & Silverstone, 1978). Menstruation is a normal process, people of developing countries have tendency to maintain its secrecy (Bharadwaj & Patkar, 2004; Mahon & Fernandes, 2010) considering it shameful and hidden (Ali and Rizvi, 2009; Rashid, 2000; Uskul, 2004) because of cultural taboos related to sexuality and reproductive health while Bangladesh is no anomaly of it For this reason, adolescents could hardly gather proper knowledge and exact information on reproductive functions as well as reproductive health (Warenius et al, 2007; Mahon & Fernandez, 2010)
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