Abstract
This study aimed at finding out news viewership composition of the major 5 broadcasting companies in Korea and analysing the reasons behind their channel choice as we live in so-called the `multi-channel era`. To figure out demographic features and channel preferences of viewers, the study focused on the 4 watcher types; channel loyalty type, brief news type, central watcher type and peripheral watcher type. The result shows that most viewers fall into the `brief new type`, which means that there is a close relation between life style changes and TV news-contents viewership. Channel preferences were found to differ according to demographic features of viewers like gender, age and professions.`Central Watcher` type was found to prefer KBS1; `channel loyalty` type, MBC; `peripheral watcher`, SBS; and `brief news` type, YTN, while only KBS2 has no distinctive viewership of its own.
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