Abstract
PurposeThe elderly are often unfamiliar with computer technology and can encounter great difficulties. Moreover, the terms used in such systems may prove to be a challenge for these users. The aim of this research is to tutor the elderly on using an adaptive e‐shop system in order to buy products easily.Design/methodology/approachIn view of the above, the paper creates an intelligent tutoring component for the elderly. It incorporated this component into an e‐shop application for interactive TV in order to evaluate it. The component created is both medium‐ and domain‐independent.FindingsThe independent tutoring component that provided combined product recommendations and adaptive help actions had a positive influence on the elderly and created a friendlier shopping environment for them.Originality/valueThe research proposes a novel component for the elderly that uniquely combines product recommendations and adaptive help reactions. This component can be used in a large variety of recommendation applications as it is medium‐ and domain‐independent.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
