Abstract
We are excited to launch a new initiative at JCR called “Tutorials in Consumer Research.” The goal of this initiative is to provide valuable how-to information for potential authors. We hope to help both junior scholars, including PhD students, and more established scholars who simply lack rigorous training or up-to-date knowledge in particular areas, to learn aspects of the art and craft of doing research that has the potential to be published in top-tier journals (including but not limited to JCR ). We were inspired to do this by the diversity of papers submitted to JCR by authors at all levels of … email ID: jcr-admin{at}ejcr.org
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