TURİZM PLANLAMASINDA DESTİNASYON ÇEKİCİLİKLERİNİN ÖLÇÜMÜ: BİR YÖNTEM YAKLAŞIMI

Abstract

The primary purpose of this work is to point out the necessity and possibilities of utilization of regional tourist attractiveness measurements for the allocation of touristic investments, tourism physical planning and possibility for the tourism marketing strategies. First, the components of touristic attractiveness were defined and suitably classified for the empirical work that follows. On the demand side, in order to develop ordinal scale indices of consumer’s choice among various criteria of touristic attractiveness a survey method was proposed. The survey was then tested on 31 interviewees for the purpose of determining its applicability. On the supply side, a reliable method concerning the evaluation of areal touristic attractivity densities from maps to scale, as well as heuristic methods in case of data shortage were explained by using the data of touristic regions. Thus indices of choice and potential were obtained on the aggregated basis of 16 attractiveness sub-groups, from which single composite indices for each selected region could be derived.The empirical results as compared with the planner’s more intuitive approaches indicated clearly the benefit to be gained through the inclusion of the touristic attractiveness measurements into the considerations leading to the tourism planning and touristic investment decisions