Abstract
6151 Background: Tobacco company documents show that it launched a multifaceted effort to influence journalists in the scientific debate about the harmful effects of secondhand smoke in order to derail the risk assessment on environmental tobacco smoke. Methods: Searches of previously secret internal tobacco industry documents were conducted on-line and at the Minnesota Tobacco Document Depository. Lexis-Nexis was used to locate news stories written by the journalists cited in this paper. Results: To address a potential backlash in public opinion from the 1992 EPA risk assessment, Philip Morris used its public relations firm Burson Marsteller to “build considerable reasonable doubt… particularly among consumers” about the “scientific weaknesses” of the report. Media and political consultant Richard Hines was a key player in carrying out “EPA bashing” for Philip Morris. Steve Parrish, vice president at Philip Morris wrote, “Richard is responsible for a number of articles that have appeared in…major news pu...
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