Abstract
INDUSTRIAL ECOLOGYA new discipline is trying to persuade companies that tracking the flow of materials and energy over a product's lifetime makes good business sense. The philosophy has begun to pay off--mainly in Europe--in everything from appliances designed with reusable parts to schemes for capturing precious metals that may otherwise end up in landfills or riverbeds. However, a cradle-to-grave approach to doing business hasn't yet caught fire in the United States.
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