Turkish dramas and its effects on Culture of Pakistan

Abstract

Pakistan even though a developing country has a very rich and diverse culture. As a developing country, it is suffering from cultural imperialism due to foreign content transmitted via satellite channels and cable TV. This study aims to explore the cultural impacts of Turkish dramas particularly on youngsters/young adults of Pakistan. The culture represented in Turkish dramas is not actually its unique culture. The dramas are influenced from western living style.
 The present study was aimed to study the cultural effects of Turkish dramas on youth in Pakistan. It is a survey research, in which, data was collected from the students of Punjab University to explore the change in the mindsets of the youth. Independent T- test has been applied to measure the impact on the base of gender. It is found that female viewers are more influenced from these dramas. The results of the study prove that youth are watching Turkish dramas with keenness and interest and are influenced from the fascinating depiction of their appealing culture. Moreover, the study proves that dubbed Turkish dramas are gradually changing the minds and lifestyles of youth. This phenomenon is of great importance and requires attention in order to save the cultural identity among youth in Pakistan, who is already facing cultural invasion from Indian drama industry. The analysis has been done on the basis of viewers’ perception towards dubbed Turkish dramas. 
 Key Words: cultural imperialism, cultural impacts, Turkish dramas, youth