Turkey’s Soft Power in a Comparative Context

Abstract

This chapter focuses on the soft power of Turkey, comparing its engagements with the states of the South Caucasus (and Central Asia) to the countries of the Middle East. The chapter argues that for Turkey, the use of soft power was a tool to re-establish relations with, and acquire acceptance in, its neighborhood. In the case of the South Caucasus, Turkey attempted to reconnect with a region that it was cut off from for a long time due to the Soviet era and the Cold War. In the Middle East, there was an effort to redefine its engagement after a decade of securitization of its foreign policy in the 1990s. Although soft power increased Turkey’s visibility and presence, it is unclear if it changed the nature of Turkey’s influence, which remained highly limited when faced with the realities of hard power politics, unable to influence the regional actors it targeted.