Turizmde Kısa Süreli Konut Kiralama: Sapanca Destinasyonu Üzerine Bir Araştırma

Abstract

The aim of this study is to investigate tourist demand, which emerges through the short-term rental of housing types (KSKK) such as villa, detached house, and bungalow, over the destination of Sapanca. In this study designed as a qualitative research, the data were obtained via semistructured interviews held with landlords/business managers who rented out their housing on a daily or weekly basis in the district. For this purpose, 10 landlords/business managers were interviewed in depth, and their opinions about issues such as the characteristics of this demand for Sapanca, problems experienced with guests, and functioning of the system were received. According to research results, it is realized that the demand for short-term housing rental regarding the destination of Sapanca will increase further. However, landlords cannot select guests, they do not secure rentals with a contract, there are no protective measures for landlords against potential problems, and little attention is paid to neighborhood relations, which are among the negative situations that come into prominence. It is understood that homeowners and operators by going to product diversity and developing services that increase guest satisfaction will provide a competitive advantage, but it will also bring negative situations such as the use of houses outside of their purpose, and unknowingly helping and abetting people who are inconvenient. It is understood that renting out the second houses makes a positive contribution in terms of economy.