Abstract
Working capital is like the relationship between blood and people for the production and operation of enterprises, and the quality of working capital management also directly affects the success or failure of enterprises. In order to be noticed in their respective industries, many companies continue to change and innovate the way they manage working capital. Among them, value chain theory has been accepted by most enterprises. By combining value chain management with enterprise working capital management, we can not only break the traditional way in management ideas and methods, but also strengthen capital management at the strategic level of sustainable development of enterprises, so as to complete the integration of enterprises. Based on the theory of value chain management, combined with literature research and case study, this paper systematically and comprehensively discusses the current situation of brand working capital management in value chain. It is hoped that this article can provide effective help for China's small and medium-sized enterprises in managing working capital.
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