TUNA organisational environment and the needs of members of a co-opetition network, using the example of construction companies associated in the “stropy.pl” organisation

Abstract

Purpose: The purpose of the study is to find out the needs of co-opetition network members in the building material market, under the conditions of the TUNA organisational environment. Design/methodology/approach: In order to test the research hypotheses, an empirical research method was applied, involving a standardised interview questionnaire carried out using the CAPI technique among the companies associated in the “Stropy.pl” co-opetition network. The survey involved 53 respondents. Findings: Under the conditions of the TUNA organisational environment, there occurred differences in assessments of the economic situation in the building material market by the members of the coopetition network. Differences in assessments of the economic situation in the building material market have a moderate to large positive impact on the differentiation of needs of the members of the co-opetition network. Improving the quality of panel floors was more important for those who expected a moderate or high economic situation compared to those who were very or little optimistic. On the other hand, those who were very or little optimistic paid more attention to the clarity of communication, more frequent contact with the head office and new materials regarding the cooperation with “Stropy.pl”. In contrast, those who expected moderate or high economic situation were more appreciative of the improved sales availability of panel floors and the personalisation of fittings. Research limitations/implications: In order to obtain a more complete picture of the needs of the building material market in Poland, in the context of the TUNA organisational environment, it is recommended to conduct further research with the participation of end- users of these materials. Practical implications: The applicability of the study relates to the possibilities for company managers to use knowledge about the needs of members of a co-opetition network in the building material market, in the context of the TUNA organisational environment. Originality/value: The conclusions of the study made it possible to identify the correlation between the TUNA organisational environment, causing discrepancies in assessments of the economic situation in the building material market, and the needs of members of a co-opetition network. Conducting considerations in relation to the building material industry market further enhances the originality of the study. Keywords: co-opetition, organisational environment, TUNA, building material market. Category of the paper: research paper.