Abstract
Abstract: This article has as object of study the discourse of the campaign Agro: a industria-riqueza do Brasil, produced and disseminated by Rede Globo de Televisao. Guided by the theoretical notions of Discourse Analysis, in the perspectives of Michel Pecheux and Eni Orlandi, we look at small videos that had daily insertions, in the prime hours of the station's programming, from June 2016 to June 2018. To observe how this materiality is constituted, circulated and means, the material was deoccupied - collection, transcription and identification of the parts. This resource made it possible to go the way to understand the process of building meanings for Brazilian agribusiness by the media. It is an exercise of thinking that takes place in a course of studies on the discourses in the Amazon context, going through economic and social issues, within the scope of the Programa de Pos-graduacao em Letras, in the Universidade do Estado de Mato Grossso (Unemat/Sinop). Keywords: discourse; agribusiness; advertising; television.
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