Títul Sports consumption behavior and consumption demand of urban residents in the context of “Internet+”

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Abstract As people gradually pay attention to sports, it has driven the economic growth of sports consumption. In order to be able to better understand the consumption situation of residents, an Internet-based study of urban residents’ sports consumption demand is proposed. The “Internet+” delivers filtered information to consumers, who can browse information on sports goods that interest them anytime, anywhere. Book sports venues and trainers in advance, and keep track of your basic information such as your sports preferences, time, frequency, and physical changes. Sports consumption behavior occurs through various social relationships, so that the content of each stage of sports consumption behavior proceeds smoothly and gradually rises, and gradually develops good sports consumption behavior habits and a healthy lifestyle. The grayscale system is used to determine the reference series and comparison series, calculate the correlation of total urban residents’ sports consumption, accumulate the original data once, generate a new data series, and subject the obtained values to error test to complete the sports consumption demand analysis. The analysis results show that the Internet background will make the residents’ consumption behavior of physical sports increase, with 52.9% of urban residents and 68.1% of township residents, but the stickiness of the demand after purchase is low, 86.2% of people do not use it, and need to gradually improve the ideology.