日本、香港、臺灣潮流品牌T－shirt之風格探究

Abstract

Trend of the brand is popular culture and emerging industries, but also as a new force on the consumer market, coupled with the fast dissemination of information, so the trend nowadays brand products began to affect the style and exclusive trend derivative brand of pop culture, and this phenomenon is enshrined in the popular trend of the era of brand leadership. In this study, through literature analysis, the trend of the brand by the source is to explore, to understand the development context, and analysis to explore the wave of brand T-shirt design of the visual codes of practice and content of the performance. Therefore, this study is hereby divided into three parts: first, by documents in the collection, collation and induction, to explore the trend of the brand's origins and development; second, to explain Asia, Japan, Hong Kong and Taiwan brand T-shirt trend case design, style and spirit of the performance implications; third, through Japan, Hong Kong and Taiwan brand T-shirt trend analysis of the legend, to explore the different cultural trends and design ideas for the brand T-shirt design of the visual codes of the similarities and differences. The main purpose of this study is summarized and analyzed, to clarify the trend of brand T-shirt, creative thinking, and clarify the trend of the brand's origins, development and prosperity of the process, and that the manner of its image-building, and design performance. Finally, according to research examples that the differences and similarities, and differences in understanding and hope through understanding the future of Taiwan as a leading fashion T-shirt designs draw on the future design direction and development as the cornerstone.