Abstract
In marketing practice, blue, followed by red, is the most used color in brand logo designs. Academic studies have shown that blue is related more to trust than red, but extant empirical results are somewhat inconclusive. This article further explores this notion using both implicit and explicit methods to test the influence of blue and red on trust. The results across three studies consistently show that blue increases trust more than red, contributing to the current literature by providing solid empirical evidence of the relationship between colors and trust and insight for brand managers into brand logo design and redesign.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
