Trust Level, Quality, and Service Brand Preference its Influence on Interest in Saving: A Case Study at a Village Credit Institution in Bali

Abstract

The purpose of this study was to determine and analyze the influence of the level of trust, quality of service and brand preference on interest in saving at a Village-level financial institution in Bali. The data collection technique used a questionnaire to 170 customers or the Kelan Traditional Village community. Data were analyzed using Structural Equation Modeling (SEM) with the AMOS version 22 program. This study managed to find a significant positive effect between the level of trust in brand preference; there is a pattern of positive and significant influence between the quality of service to brand preference; there is an opinion that there is a significant positive effect between the level of trust in the public's interest in saving; found a positive and significant influence of service quality on the intention to save, there is a positive and significant influence between brand preference interest in saving.