Abstract
The purpose of this study was to determine and analyze the influence of the level of trust, quality of service and brand preference on interest in saving at a Village-level financial institution in Bali. The data collection technique used a questionnaire to 170 customers or the Kelan Traditional Village community. Data were analyzed using Structural Equation Modeling (SEM) with the AMOS version 22 program. This study managed to find a significant positive effect between the level of trust in brand preference; there is a pattern of positive and significant influence between the quality of service to brand preference; there is an opinion that there is a significant positive effect between the level of trust in the public's interest in saving; found a positive and significant influence of service quality on the intention to save, there is a positive and significant influence between brand preference interest in saving.
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