Trust in Journalists in the Light of Survey Findings Gathered from Members of the Journalistic Profession

Abstract

The aim of the research was to establish the factors that journalists consider to be of the greatest significance when building the audience’s trust. The research was conducted between the 5th of January and the 31st of January 2020 via a digital platform supporting survey studies. The questionnaire included 13 factual questions (2 open-ended and 11 closed-ended) and 3 questions designed to determine the profiles of 67 respondents. In order to address the research questions, statistical analyses of the feedback were performed using the IBM SPSS Statistics package. The research is the first stage of a research project focusing on the question of trust in journalists. The article complements and elaborates on the available research findings and scientific analyses concerning the community of Polish journalists.