Abstract
The reparations offered by cloud computing, make it admired & accepted among enterprises and individuals. This IT paradigm has seen a sharp rise in the last one and half decade. At its infancy stage, this technology has changed every body's perception of storage, infrastructure, software installation, software support, and development. The credit goes to the architecture of the technology which makes it possible to offer premium resources at economical prices, scalability of resources depending upon requirements and the most important financials are based on usage. In this success & acceptance ride, technology also had its share of breakers Like security, Trust, Privacy. These hurdles are making current and future consumers hesitant about adopting the technology. Along with technology growth, last few years have witnessed a sharp rise in security lapse cases. These incidences are raising questions about security & privacy of data and information and finally leaving marks on the "Trust" relation between service consumer and service provider. In order to strengthen the relationship with service consumer, it is the responsibility of the provider to endow consumers with secure enclosures to keep their data and information protected. Standards and certifications are considered as best practices for providing security assurances in Information Technology. The objective of the paper is to design a framework that can help the provider to overcome this un-trusty situation, by converting one of the hesitant factors "Trust" into competitive advantage component by attaining suggested certifications or adopting recommended standards.
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