Abstract
Virtual organizations play an important role in today’s economy, as they are able to adapt themselves to the turbulent market environments. Team work and collaboration are main characteristics of virtual organizations, so the contacts among human beings have outstanding importance. A very important element of this human contact is trust. Trust building in virtual organizations has special characteristics, it is influenced among others by the type of media and communication device, and also by the duration of cooperation. The paper discusses the role of trust and trust building in the operation of virtual organizations from these aspects.
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