Abstract
This essay examines the political persona of Donald Trump as mediated by the imagery of hardboiled detective fiction and film noir. By evoking and distorting noir’s challenge to the status quo, its suspicion of systems of power and questioning of dominant norms, Trump has fashioned his political persona in ways that deliberately revise the popular conception of the hardboiled hero as brash-talking rebel at the margins of a corrupt system. Reading Trump’s persona through the mediating function of noir exposes how Trump’s rhetoric plays on, and benefits from, a theme of citizen estrangement while simultaneously reinforcing political expediency and self-interested power. Moreover, it is not only Trump who uses noir imagery provocatively to shape his political image. The media have also participated in crafting images of Trump as either entertaining disruptor or more darkly destabilising. As responses to crises of capitalism, corruption, and social fracture, noir narratives provide critical ways of investigating periods of disequilibrium and their resurfacing in the present. Analysing the production, expression, and reception of Trump’s political persona through the historical and discursive structures of noir underscores the salience of the study of persona to reveal underlying fissures in current American politics and society.
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