Abstract
In the process of spreading rumors, emotion is regarded as a social resource that can be mobilized. Existing studies have described the characteristics and influence mechanism of the spread of misinformation based on the text, but this process ignores the important role of emotion in the spread of misinformation. This study uses the grounded theory research method to conduct in-depth interviews with users who have participated in emotional dissemination of misinformation on social media platforms, and explores how user emotions play a role in the dissemination of misinformation combined with the coding results. It is found that emotion sets up a unique alternative application strategy of confrontation and compliance when users deal with misinformation through three forms of driving attention, gaining recognition and achieving goals.
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