Abstract
The article analyzes the use of the stereotypes in the football narratives of national identity in Argentina and Brazil, starting from a previous work made by the Brazilian anthropologist Simoni Lahud Guedes. I will try to explain, through a bibliographical review and the use of several sources —from sociology and anthropology, to history— the way in which the difference between both countries was narrated, using tropicalism and europeism as stereotypes. These stereotypes (produced by a colonialist gaze which wants to reduce heterogeinity for winning symbolic power, as in the use of Said’s category of orientalism) are effective and productive in the media, as can be extensively read in sportive and publicity texts. The article proposes the need of an intervention by social sciences for de-constructing those stereotypes, as a scientific work and as well as a political intervention to produce new knowledge, collective, of our own and a contra-hegemonic one.
Highlights
The article analyzes the use of the stereotypes in the football narratives
from a previous work made by the Brazilian anthropologist Simoni Lahud Guedes
The article proposes the need of an intervention by social sciences
Summary
El trabajo analiza el uso de estereotipos en las narrativas sobre la identidad nacional a través del fútbol en Argentina y Brasil, partiendo de un primer análisis realizado por la antropóloga brasileña Simoni Lahud Guedes. A través de la revisión bibliográfica y la utilización de materiales provenientes de fuentes diversas —sociológicas, antropológicas, históricas—, el modo en que la diferencia entre ambos países fue narrada, en el uso de los estereotipos de tropicalismo y europeísmo para Brasil y Argentina, respectivamente. Estos estereotipos (originados en la mirada colonialista que pretende reducir heterogeneidad para ganar poder simbólico, como analiza Said para el caso del orientalismo) son eficaces en el discurso mediático, reapareciendo continuamente en los relatos deportivos y publicitarios de ambos países. El trabajo postula la necesidad de la intervención de las ciencias sociales a los efectos de deconstruir estas narrativas estereotipadas, como trabajo científico, pero también como intervención política, que contribuya a la producción de conocimientos comunes, propios y contra-hegemónicos
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