Abstract
Globalization movements around the word caused countries to be faced with crisises successive. The financial sector has seen major losses from economic crises. Developments in the aftermath of the economic crisis has led to some changes especially in the banking sector, furthermore leading to the growth of the financial sector. In recent years, after the international economic, financial, technological and social developments, activities of banks have increased. Banks, in line with improving economic conditions and changing customer demands have been restructured in order to provide the best service to customers. First, banks increased product, service, quality, variety, technological advances, demand for advertising expenditures, customer satisfaction and efforts on risk management. After 1980, the Turkish banking sector entered a rapid change period in technology, by taking advantage of the facilities to be brought. However, when crises in November 2000 and February 2001 have been added to the previous problems in the banking system, sector has become more fragile. After the 2001 crisis the banking sector has entered the configuration process. The aim of this study is to investigate in detail the process of rapid change after the 2001 crisis, by comparing with the pre-crisis and after the crisis of Turkish banking sector in 2001. In this study, banks in the market will be examined within the framework of a lot of different topics. The changing face of the banking sector after the 2001 crisis in Turkey will form the basis of the study.
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