Abstract
The tourism strategy of Turkey for the year 2023 focuses on sustainable tourism and international competitiveness of the Turkish tourism industry among other policy objectives such as promotion, transportation infrastructure, employment in the tourism sector, product diversification, new source markets, accommodation capacity and quality. In 2017, Turkey ranked 44th in the Travel and Tourism Competitiveness Index (TTCI) compiled by the World Economic Forum. Although Turkey improved to rank 43rd in 2019, the current position of Turkey in the TTCI does not reflect international tourism demand for Turkey, which ranks 6th among all national destinations globally. Increasing Turkey's competitiveness in international tourism especially in the Mediterranean Basin will help Turkey reach its 2023 tourism goals. Based on the data and rankings in the 2019 version of the TTCI, this study analyzes Turkey's tourism competitiveness and presents findings for the development of the competitiveness of the Turkish tourism industry.
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